Attentional Blindness

Some researchers suggest that your attention span may be as short as eight seconds. Try testing with this exercise, you have to count How many times the players wearing white pass the ball. You may have noticed the white team passed the ball 16 times. You also may have noticed this gorilla walking through the game, especially if you seen this video before but if you were watching the gorilla and the white team, you may not have noticed the background changing color or one of the players on the black team leaving. This experiment called The Monkey Business Illusion was popularized by 2 researchers in 1999.

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 it’s based on a similar 1975  Study, where a woman with a white umbrella. Walks through a basketball game, The Invisible Gorilla researchers have found about half of those who watch them for the first time, miss the gorilla.  It’s called inattentional blindness. Where you failed to notice an unexpected stimulus, that is right in front of your eyes. When you do a test with a high information load, it takes up a lot of your brain capacity, your brain becomes selected with what it will process. Let’s try this again. 

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Watch this video and see if you notice a change. The younger man is approach the Whitehead, man, and is asking for directions. That one was pretty obvious to us. But 50% of the people in the study didn’t notice that the person that we’re talking to had changed just like the white head man, that was subjected to change Blindness. 

where a  visual stimuli changes yet you don’t notice. Like, if you failed to Spot the Difference in these two pictures of my dog, These experiments of kind of fun but they can have great implications.

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 In another study Professional airline pilots operated a flight simulator where the flight console information was projected directly onto the windshield. The idea was that they could see this information and the real world all at same time but some pilot attempted to land their plane when it was clearly another plane on the runway. They said they didn’t notice the other plane even though it was right before their eyes. 

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Sometimes we don’t notice things when we’re meant to be looking for them. Just like an experiment where a group of radiologists want us to look at lung skins and click on cancerous, lung nodules, 20 of the 24 radiologist didn’t notice  something unexpected, a little gorilla. eye-tracking, showed the 12 of the 20 radiologist look directly at the gorilla. 

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They just didn’t notice the gorilla Strikes Back, people missed the gorilla, wherever it pops up because our brains trick us into thinking. We see and know, much more than we actually do. For example, when you were watching this video, did you notice how many times my shirt changed? See you next Thursday. And if you don’t already subscribed to brain crafts, for a new brainy video every Thursday.

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