Transcript

Imagine this exact scenario: you learn an unusual, obscure new word while reading late at night, a word you are 100% sure you have never heard before in your entire life. The next morning, you turn on a podcast, and the host uses that exact word. Later that day, you are scrolling through social media, and there it is again in a random caption. By evening, a coworker casually drops the word into a meeting.

Suddenly, a word that didn't exist in your universe 24 hours ago is appearing everywhere you look. or maybe it isn't a word. Maybe you decide you want to buy a very specific red hatchback car. Suddenly, as soon as you step onto the street, every third car on the road is that exact red hatchback. It feels eerie.