Mindful Sales and Service

This course is for individuals seeking to learn and practice mindfulness - to cultivate important mental and emotional skills - and to become more effective sales and service professionals.

We welcome teams of any size to this public course - or we’re happy to provide a dedicated training at your convenience, and at no additional charge.

To train your own team, organization, or clients - or create an in-house mindfulness program - check out our new Mindful Workplace Facilitator certification and Train-the-Trainer options.

To unlock low-cost, on-demand corporate training, coaching and practice anywhere in the world, please check out our Enterprise Membership, Training Site License, and Turn-key Corporate Mindfulness programs.

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About Science-based Mindfulness

Mindfulness reduces stress, anxiety, distraction, bias, conflict and burnout - as it strengthens our awareness, attention and emotional control. It is a unique system of brain management that shifts us out of auto-pilot, and gives us intentional control of our thoughts, feelings and emotions.

Think about how valuable these unique skills can be for supervisors, managers and executive leaders - and how they can change the game for you, your team and your organization.

Mindfulness Rewires the Brain

Our brains have been programmed over 2 million years to survive in a world that no longer exists. We’re hard-wired to constantly scan for threat, and to unconsciously react with negative assumptions, anxious thoughts and compulsive behaviors. Our default is to fear change and uncertainty, ruminate in the past, worry about the future, and be obsessively self-absorbed, unconsciously biased, and lost in imaginary scenarios.

Mindfulness interrupts these unconscious patterns - and over time, can entirely rewire the networks that govern our default mindset, traits and behaviors. These are unique capabilities of mental and emotional control.

Mindfulness Unlocks Extraordinary Performance

Mindfulness is practiced by the world’s highest performing individuals and organizations, including the U.S. Olympics Team, the U.S. Navy Seals and Special Forces, world-class athletes and professional sports teams.

For high-performing professionals, mindfulness isn’t a woo-woo, feel-good way to get in touch with the universe. It is a rigorously science-based system for physically managing the brain towards even greater personal and organizational achievement.

About Sales and Service

Sales and service are high-performance disciplines that require self-and-situational awareness and advanced interpersonal skills. The world’s most accomplished entrepreneurs and business leaders - including the CEOs at 7 of the 10 most valuable companies in the world - now practice mindfulness meditation. Why? Because it is powerful force-multiplier for the personal and relationship skills that drive elite performance - and effective sales and customer service

About the course

The Mindful Sales and Customer Service Certification (IOM-MSCS) proves the mental and emotional skills that top sales and service professionals apply to close more sales, and create delighted, loyal customers.

Mindfulness trains calm awareness, self-confidence and self-control - and the ability to engage completely with empathy, interest and rapport. Science has now proven that these important traits are, in fact, trainable skills - and that mindfulness is the neural process that develops and strengthens them.

Each week’s lesson and daily practices work together to strengthen an important skill, or solve a specific leadership challenge.

Course Contents

The Mindful Sales and Customer Service course includes:

• A live 90-minute master class
• Pre-and-post course assessment
• 8 weekly self-study lessons
• 8 weekly progress exams
• 8 week series of daily video practices
• 8 optional coaching sessions
• A comprehensive final exam
• Membership access to IOM research, information and tools
• Unlimited 24/7 phone, text, chat and email support

Graduates Earn:

• IOM-MSCS  Certification
• IOM-MSCS Digital Badge
• Free annual recertification
• SHRM and HRCI recertification credits

Course Outline

Week 1 - Introduction to Mindfulness

Mindfulness is a process of neural training that helps us intentionally change our mindsets and behaviors. This class is a comprehensive introduction to the nature, hands-on practice, outcomes and application of science-based mindfulness.

You will learn:

• The neuroscience, biology and psychology of mindfulness, including research outcomes in health and wellbeing, cognitive performance and emotional intelligence.
• The essential practices of mindfulness: Present Awareness, Breath Control, Breath Meditation, Visualization and Insight Meditation - and how to apply them to optimize your physical, mental and emotional states.
• The foundational attitudes of mindfulness: Non-judgment, Patience, Beginner’s Mind, Trust, Non-Striving, Acceptance and Letting Go - and how to apply them to intentionally solve real problems in the real world.

Week 2 - Stress and Anxiety

Effective sales and service require high-performing mental and emotional skills - and nothing kills performance like chronic stress. This class explores mindfulness strategies for reducing our negativity, anxiety and worries - and introduces practices that restore our awareness, energy and motivation.

You will learn:

• To recognize the onset of negative states, and the simplest and most effective ways to intercept and diminish them
• To apply mindfulness to shift perspective and reframe regret and rumination in the past, self-critical and depressive thinking in the present - and worry and catastrophic thinking in the future
• Mindfulness practices to reduce chronic stress and illness, and to increase mental and emotional strength

Week 3 - Focus and Attention Control

Sales and customer service call for laser-sharp focus, yet it's getting harder and harder to simply stay on task. This class explores practices that strengthen the brain networks associated with focus, attention control and concentration.

You will learn:

• The sources and science of information overload, digital distraction and attention deficit
• How mindfulness can be applied to suppress distraction, and increase focus
• Mindfulness practices that strengthen our abilities to direct and sustain attention

Week 4 - Change and Uncertainty

Our brains are wired to fear change and loathe uncertainty. How can we overcome our own discomfort, while helping our prospects and clients focus, listen and buy?  This class explores mindfulness strategies for creating calm and exerting influence amid volatile change and uncertainty.

You will learn:

• How change triggers fear circuits in the brain that can hijack our emotional state  - and how to disarm them
• How mindfulness can help us navigate successfully from the known and familiar, to an uncertain future state
• Mindfulness practices that help us accept the inevitability of uncertainty, and to embrace change with an open and curious mind

Week 5 - Trust and Influence

Effective sales and service professionals create trust and confidence through observable acts of integrity, fairness, good judgment and unselfish behaviors - all functions of character and consistency that flow from positive values and beliefs. This class explores practices that strengthen the behavioral traits that encourage trust.

You will learn:

• The fundamentals of self awareness and authenticity
• How to apply mindfulness to strengthen personal ethics, integrity and trustworthiness
• Mindfulness practices to develop the traits that inspire trust, confidence and loyalty

Week 6 - Relationship Management

Science has proven that self-awareness, empathy and compassion aren't immutable traits - they are trainable skills, that can be intentionally developed through neural exercise. This class examines the visceral power of social and emotional intelligence, and how to strengthen these foundational interpersonal capabilities.

You will learn:

• The framework and competencies that comprise social and emotional intelligence
• How to use mindfulness to strengthen self-and-social-awareness, empathy and communication
• Mindfulness practices for care, kindness and compassionate behaviors

Week 7 - Negotiation and Persuasion

Mindfulness enables us to listen deeply and consciously - to pay close attention to aural tone, non-verbal cues and body language - to connect with our intuition - and to create rapport. This class introduces strategies and practices for strengthening attunement, mirroring, pacing and other important negotiation and persuasion methods.

You will learn:

• How to connect closely and cooperatively with others
• How to conduct an articulate and productive dialogue
• Mindfulness practices that increase intuition, rapport and influence with prospects and clients

Week 8 - Mental Toughness, Grit and Resilience

Sales and service roles are high-pressure roles, and can be frustrating, discouraging and exhausting. But mindfulness dampens the negativity that saps our energy, reduces our stress, anxiety and worry - and gives us the mental strength to cope with difficult situations, and bounce back from adversity. This class explores practices that build our emotional stability and resilience.

You will learn:

• The principles of energy management
• How mindfulness connects us to stress and the state of flow
• Mindfulness practices for mental toughness, grit and resilience