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First Why and Then Trust


Simon Sinek




Simon Sinek (@simonsinek) created a simple model, The Golden Circle, that codifies what makes the most inspiring people and organizations so successful and influential. Beginning as a student in anthropology, Simon Sinek turned his fascination with people into a career of convincing people to do what inspires them. Through his struggle to rediscover his excitement about life and work, he made some profound realizations and began helping his friends and their friends to find their "why" — at first charging just $100, person by person. Never planning to write a book, he penned Start With Why simply as a way to distribute his message. With a bold goal to help build a world in which the vast majority of people go home everyday feeling fulfilled by their work, Sinek is leading a movement to inspire people to do the things that inspire them.


Thank you. Thank you very much.

What I love about events like these, , that it's not just people coming together to hear ideas. It's that we all came here for the same reason. Every single one of us came here because we share something. We have similar values and similar beliefs, and it's the reason we showed up. We don't know each other, and yet we know something about each other.

Now, this is important, you see, because the very survival of the human race. Depends on our ability to surround ourselves with people who believe what we believe. When we're surrounded by people who believe what we believe, something remarkable happens. Trust emerges. Make no mistake of it. Trust is a feeling, a distinctly human experience.

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