top of page

Predictably Irrational - Human Motivations


Dr. Dan Ariely




Best selling author and behavioral economics professor Dan Ariely delves into the essence of human motivation. His clever yet brilliantly simple experiments uncover universal truths about human irrationality and increasing motivation.


Okay, so let's see, I want to talk a little bit today about human motivation, what gets us to care and act and be active. And as a starting point, especially being in Chicago, close to the University of Chicago and economics department of Chicago, I think it's worthwhile to think that our basic idea about human motivation is that we think about people like rats, people don't like to work.

If we were left to honor code, what we would be doing, we would be on a beach somewhere, sipping mojitos. And the only reason we work is because we need to get money so that we can eventually sit on the beach, drinking more heaters. But the basic motivation is to enjoy leisure, and not work, and everything else is just a distraction from it in order. So we can do that. And it's a sign model. But you should ask yourself, Is this really a correct depiction of human motivation? Is this really what gets us to act and to do things?

bottom of page