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Start With Why


Simon Sinek




Simon Sinek delves into the power of starting with why, emphasizing that understanding one's purpose drives exceptional achievements. He contrasts ordinary actions with inspired leadership, showcasing how leaders like Apple, Martin Luther King, and the Wright Brothers exemplify this principle, transforming their industries and the world.


So where do you start when you have a program that's about integrating life with passions? Well, you start with why? Why? And that kicks us off for the first speaker tonight. Simon Sinek and his talk start with why. We assume even we know why we do what we. But then how do you explain when things don't go as we assume or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions?

For example, why is Apple so innovative year after year, after year after year? They're more innovative than all their competition, and yet they're just a computer company. They're just like everyone else. They have the same access to the same talent, the same agencies, the same consultants, the same media.

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